analytics-dictionary / term / tracking & measurement
On-site polls
On-site polls are short surveys shown to visitors on your website to learn why they behave the way they do.
Written by Reflective Data experts · updated Oct 5, 2026
Analytics tells you what happens; polls help you understand why. A one-question poll on a key page, such as “What stopped you from signing up today?”, often reveals objections you would never guess.
Keep surveys short, targeted and timed to the right moment.
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