We aim to create resources that are genuinely useful for data analysts, digital marketers, and engineers who want to better understand and work with the GA4 BigQuery export data (as well as other online and digital platforms). Our content ranges from beginner-friendly guides that help newcomers get started with BigQuery, to in-depth articles and references designed for experienced professionals who want to stay current or explore more advanced, specialized topics—and everything in between.
Keep in mind that this is an ongoing project and new content is added weekly.
All GA4 BigQuery-related guides are applicable for both the native export and the GA4 to BigQuery export via Parallel Tracking.
Contributors:
- Reflective Data core team members – this includes data engineers, data analysts, and business analysts
- Occasional guest contributors – this includes our partners, clients, and friends
Types of content you can expect to find from this hub:
- GA4 to BigQuery SQL query examples
- Best practices related to both BigQuery and GA4
- Guides and deep dives into specific use cases, including integrations with BI tools
Got any questions or feedback? Please reach out.