This is Silver from Reflective Data and this is the second number of RDAR – Reflective Data Analytics Roundup that is published weekly.
Take a look at some of the greatest new analytics related content available online:
Getting Started With A/B Testing
At Reflective Data, we believe that A/B testing is one of the best uses for all the data you gather in your digital analytics system. Of course, there are unlimited other uses like spotting when something is broken or calculating the ROI for your latest campaign but these are mostly just acknowledging what has happened. A/B testing is (should be) taking real actions based on real data.
In this article, we are going to give you a comprehensive overview of how to get started with A/B testing, including the prerequisites, tools, and methodologies. We are even going to give you some test ideas to get you started! In case you are already running A/B tests, I’d still suggest you take a look how others (we) approach the problems involved.
New in Analytics Dictionary
In our roundups, we cover content that is created by us but as there are tons of awesome stuff being written daily, we are going to make the sorting process easier by picking top ones out for you.
Making marketing easier with new tools for productivity (Google Analytics)
Google shared the next generation of AdWords, DoubleClick and Google Analytics tools, each of them shaped by your feedback and built to help you work as productively and efficiently as possible.
A Complete Tutorial to Learn Data Science with Python from Scratch
Today, at least basic knowledge of data science is an essential part of every analysts sklillset. This article is going to get you started with using Python in data science.
PS! If you’re an analyst not using Python yet, you will find this one super useful!
The detection of faked identity using unexpected questions and mouse dynamics
Faked identities is a big problem in both security and analytics. This article gives you a comprehensive overview of it is possible to detect such behavior.
Targeting generational buzzwords like “Millennials” means targeting no-one
“If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy.”
The problem is real!
This month we are focusing on launching our On-Site Polls feature to all of the beta users! Stay tuned and sign-up for free beta access if you havent done this already.
Reflective Data Beta Access
Beta round of Reflective Data platform is now at full speed, get your access today!
There are some nice features you will get access to during the free beta period:
- Heatmpas (Click, Attribution, Scroll)
- Form Analytics
- On-Site Polls
- Custom Google Analytics Reports
The fastest way to claim your free beta access is by sending us an email on firstname.lastname@example.org. In the email include following information:
- Email you’d like to use for login
- Website(s) you are going to run RD on
- Monthly unique visitors
After receiving the email, we set up your account and reply with the logins in 24-48 hours.
Thank you for your attention!
Next RD Analytics Roundup will be available in a week, stay tuned!