Comments on: Ultimate Guide to Setting up Enhanced Ecommerce Tracking

By: Suranga

Suranga — Fri, 25 Dec 2020 06:24:46 +0000

Hi, can somebody tell me if I want to show users how many impressions and clicks each product has got, how to implement that? How to use analytics data to show those values to website viewers?

By: Silver Ringvee

Silver Ringvee — Mon, 06 Apr 2020 13:11:50 +0000

In reply to A. It is possible to avoid custom variable and this is probably fine if you send data to GA only. With two or more destinations, it is always a good idea to have a unified format for all destination - a custom variable is a good example of such unified format.

By: A

Mon, 06 Apr 2020 12:53:37 +0000

I don’t understand the need to create custom variables in GTM for these things? shouldn’t you just add them as they are defined in the documentation directly in the dataLayer.puh()? Seems like putting an extra variable is just a waste of time

By: Silver Ringvee

Silver Ringvee — Wed, 13 Nov 2019 08:41:14 +0000

In reply to Jeff. Hello Jeff. I'm glad to hear you found this piece helpful. Should you have any questions about Enhanced Ecommerce that are not answered here, post them in the comments and someone from our team will try to answer them.

By: Jeff

Jeff — Wed, 13 Nov 2019 01:45:45 +0000

Thank you for this. I’ve been looking around for materials to help me learn to setup enhanced ecommerce using google tag manager and I have found several but at first glance I think your post seems to answer the other questions I have. I’m bookmarking this post so I can use it as my reference as I implement it on my test site. I got here via GrowthHackers, btw.