I thought it would be nice to combine a list of our blog posts that Google Analytics has shared on social media.
First of all, thank you Google Analytics for sharing our content with your audience!
Secondly, thanks to Michael Howe-Ely for the idea. Check out his list.
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Measure Long-Term Metrics Like Customer Lifetime Value (LTV) Using Google Analytics
In this article, we are going to explore some of the ways we can leverage Google Analytics to track churn, LTV and other really useful metrics.
"Metrics like churn are vital for SaaS and subscription products but any company that gets return business should have their long-term KPIs in place"
Measure Long-Term Metrics Like Customer Lifetime Value Using Google Analytics https://t.co/HozsK37gyJ by @reflectivedata #measure pic.twitter.com/OMLcHujHsF
— Google Analytics (@googleanalytics) May 26, 2021
Why Every Business Needs a Marketing Data Warehouse and How to Set One Up?
The number of marketing tools an average business uses has grown rapidly. Besides one or two analytics platforms there’re a few ads platforms, CRM, CMS, several social media platforms, an email system and probably a few more tools and platforms. Besides a lot of valuable data, this also means a lot of silos. A marketing data warehouse can help you break those silos and maximize efficiency.
“Data silos create confusion and disagreement between teams, leading to a situation where, at the end of the day, no-one knows which tool or numbers to trust.”
Why Every Business Needs a Marketing Data Warehouse and How to Set One Up https://t.co/Y7vie4LHcY /by @reflectivedata
— Google Analytics (@googleanalytics) May 22, 2020
How to Query and Analyze Google Analytics Data with BigQuery
BigQuery is an extremely powerful tool for analyzing massive sets of data. It’s serverless, highly scalable and integrates seamlessly with most popular BI and data visualization tools like Data Studio, Tableau and Looker.
How to Query and Analyze Google Analytics Data with BigQuery https://t.co/GGsbOPdiwt /by @SilverRingvee for @reflectivedata #measure pic.twitter.com/jWa1TbW9kS
— Google Analytics (@googleanalytics) April 16, 2020
Data You Should Be Tracking Using Google Analytics Custom Events
Out of the box, Google Analytics already tracks a bunch of really useful data points. What the default setup lacks, though, is context and events that are specific to your website and business.
Custom Events provide a perfect solution for adding context and tracking more specific user actions
“Custom Events provide a perfect solution for adding context and tracking more specific user actions.” This article from @reflectivedata provides ideas for custom events you can implement on your own and/or your clients’ websites. https://t.co/qP8ouq5iaA #measure pic.twitter.com/yICU3j08Pe
— Google Analytics (@googleanalytics) November 6, 2019
Tracking Rage Clicks Using Google Tag Manager and Google Analytics
Visitors rage clicking on certain elements on your website is a good indicator of a UX error. For example, people may click on a blue text that is not a link or on an image that has no click functionality.
How to Detect Unhappy Users And Their Rage Clicks Using Google Tag Manager and Google Analytics https://t.co/QhKseIg4xA /by @reflectivedata #measure pic.twitter.com/XUReBqHTtF
— Google Analytics (@googleanalytics) September 17, 2019
Creating and Using Custom Alerts in Google Analytics
In this post, I give a complete overview of why and how one should use Custom Alerts in Google Analytics. There is also a list of useful alerts you should consider adding.
Creating and Using Custom Alerts in Google Analytics https://t.co/U5g1qutgTf /by @reflectivedata #measure pic.twitter.com/2XGH2vU94h
— Google Analytics (@googleanalytics) September 4, 2019
Tracking Common User Actions Using Google Analytics Goals
Too many companies add the Google Analytics snippet on their site and that’s their whole tracking setup. Tracking some common user actions using goals is the first step one should take after installing the snippet.
Tracking Common User Actions Using Google Analytics Goals https://t.co/NtAm3RisUF /via @reflectivedata #measure pic.twitter.com/76oXKaO7bc
— Google Analytics (@googleanalytics) August 8, 2018
What is gtag.js and when should I migrate?
Now that gtag.js is a standard setup, most of the new websites will be using it. But if your setup is a bit older, should you consider moving to gtag.js?
What is gtag.js and when should I migrate? https://t.co/xFQV3bvyjt /by @reflectivedata #measure pic.twitter.com/hujKn60a3d
— Google Analytics (@googleanalytics) January 24, 2018
Deciding Which Google Analytics Goals You Should Create
In Google Analytics you are limited to 20 goals. In this article I help you decide how to spend those 20 slots in the most efficient way.
How to Decide Which Google Analytics Goals You Should Create https://t.co/20KSIB1KHj /via @reflectivedata #measure pic.twitter.com/vzh6qxJPoX
— Google Analytics (@googleanalytics) November 14, 2017
Google Analytics Audiences, Acquisition and Behavior Reports Visualized in Data Studio
Google Data Studio is a really powerful and flexible BI tool that lets you easily explore and visualize your data. If you are just getting started, this post is for you!
Google Analytics Audiences, Acquisition and Behavior Reports Visualized in Data Studio https://t.co/LEwEacQU2g /by @reflectivedata #measure pic.twitter.com/szUGEYTQkp
— Google Analytics (@googleanalytics) December 2, 2017
How to Decide Which Google Analytics Goals You Should Create
In Google Analytics you are limited to 20 goals. In this article I help you decide how to spend those 20 slots in the most efficient way.
How to Decide Which Google Analytics Goals You Should Create https://t.co/20KSIB1KHj /via @reflectivedata #measure pic.twitter.com/vzh6qxJPoX
— Google Analytics (@googleanalytics) November 14, 2017
We are really thankful to Google Analytics that they’ve shared our content with their followers and we’ll continue creating relevant and helpful content.
Photo by Marten Bjork on Unsplash