Every day, the digital world gets more and more dangerous which, in turn, means sensitive data stored on open networks becomes more vulnerable. We are all at risk, and so is our data. Everything from social security numbers to addresses and credit card details are potential targets.
In determining your marketing strategy, segmentation is critical to success — it’s the foundation on which your advertising rests. When building that foundation, you have time segmentation, media segmentation, price segmentation and more, but in the interest of brevity, we’ll focus on the three most popular forms: psychographic, demographic and geographic segmentation.