The idea came from the house, while more and more people are starting to work for us, it is extremely important to be on the same page. Initially, we thought of building an internal dictionary but why not make it something public. So others would benefit from it, too!

More than just an analytics dictionary

Our goal is to keep at informative and useful as possible. We don’t have a set format or rules (really depends on a term itself) but a single term’s explanation may include:

• Short definition (Always)
• Detailed definition (Most cases)
• Examples
• Screenshots
• Ideas for improvement
• Further reading

When visiting the dictionary today, keep in mind that it is far from being complete (I guess a dictionary never is?). There will be better navigation and search features that we are lacking right now. For search, we are thinking of using Algolia.

You can contribute

If you like the idea of having all analytics-related terms explained in one place, feel free to contact us in the comments, Twitter or on info@reflectivedata.com

Everyone is welcome to post terms they want to see in the analytics dictionary in the comments below.

Here is a link to Analytics Dictionary.

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