Skip to content
~/reflective_data

blog / ga4 guide

How to set up the link between GA4 and BigQuery

By Silver Ringvee · Oct 15, 2025 · 1 min read

Considering there is no backfill available, it is recommended to activate the link between GA4 and BigQuery as soon as possible. Even if you plan on using this data at some point in the future.

author

written by

Silver Ringvee

Silver Ringvee is an expert in both traditional digital analytics and user behavior analysis. Besides analytics, Silver also has a strong experience in A/B testing and web development. Over the years, he has worked on over a hundred websites helping them become more profitable using various data-driven solutions.

We love AI, but this article was written by one of our experts.

keep reading

Related articles

post

Search Console data in BigQuery

Oct 15, 2025 · 1 min read
post

Google Ads data in BigQuery

Oct 15, 2025 · 1 min read
post

GA4 alternatives

Oct 15, 2025 · 1 min read

put it into practice

Run it yourself, or have our experts do it

platform

the platform

Pipelines, dbt and exploration in one place

Reflective Data is our data platform: managed pipelines from hundreds of sources into your warehouse, hosted dbt with a semantic layer, and an AI data agent. Use all of it or just one part.

request-demo see-the-platform
services

expert services

Senior specialists for your data stack

Analytics implementation, audits, A/B testing, BI and AI, delivered by the experts who write these articles. Vendor-neutral, for startups and enterprises.

talk-to-an-expert explore-services