platform / ga4 parallel tracking
Stream every GA4 hit to your warehouse. No 1M cap.
Parallel Tracking gives you the benefits of GA360 and more: unlimited export to BigQuery or any warehouse, bot filtering and complete, unsampled data.
✦ Ready for the AI era. AI needs complete, unsampled event data. Parallel Tracking gives your agents the full picture.
trusted by data teams at
camino/financial
✓ Enterprise-ready. Already trusted by multiple Fortune 100 companies.
how it works
Three steps. Every plan includes the support to get there.
01 /
Tracking code change
A small modification to your GA4 tracking code streams every hit to our endpoint, in parallel with GA4. Works with GTM, server-side and anything in between.
02 /
Data processing
Our processing engine handles every hit much like GA4 does, scaling almost infinitely without GA4's processing limits.
03 /
Data in your warehouse
BigQuery by default, and almost any other warehouse on request. Data is ready for reporting within seconds.
the 1M limit
Export over 1M events a day
GA4 pauses its BigQuery export once a property passes 1 million events a day. Parallel Tracking has no such cap, however much traffic you have.
- Unlimited daily events to BigQuery or any warehouse
- No sampling
- Compatible with your existing GA4 implementation
★ A popular, far more affordable alternative to GA360.
native export · cap 1M/day day 1 ██████████░░░░░░░░░░░░ 820k day 2 █████████████░░░░░░░░░ 1.04M capped day 3 ░░░░░░░░░░░░░░░░░░░░░░ paused parallel tracking · no cap day 3 ██████████████████████ 1.9M ✔
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use cases
Everything GA4 should have done itself
GA360 replacement
The benefits of GA360, without the enterprise price tag.
Avoid the 1M event limit
Keep your BigQuery export running at any volume.
Exclude bot traffic
Detect, flag and exclude bot traffic from your data.
GDPR & HIPAA ready
Built with privacy and regulation in mind.
Avoid sampling
Work with complete data, not estimates.
Custom connectors
Bring in additional sources alongside your GA4 data.
Third-party warehouses
Send data to BigQuery, Snowflake, S3 and more.
AI-ready data
Complete event data for agents and models.
faq
Questions we get a lot
Does it replace GA4?
No. It runs in parallel with your existing GA4 implementation, so your GA4 reports keep working exactly as before.
Which warehouses are supported?
BigQuery is the default, and we can work with almost any warehouse, including Snowflake and Amazon S3.
How hard is it to implement?
Depending on your setup it is a small update to your tracking code or GTM tag, and it works with server-side tagging too. Every plan includes support to get you running.
How is it priced?
Pricing is tailored to your traffic and needs. Get a quote or schedule a consultation.
"I've worked with hundreds of vendors, and Reflective Data stands apart. Their dedication to customer success is unmatched. They stayed with our team through every legacy-platform surprise until we could fully trust the data landing in our warehouses. Hands down one of the best teams I've worked with in 15 years."
— Marc, Senior Marketing Manager, Invesco
Tell us what you need. We'll scope it.
Pricing is tailored to your sources, volume and the parts of the platform you use. Request a demo or book a call with the team.