Do you really know what your visitors do on your website?

Reflective Data is here to tell you exactly


Data Audit
Already tracking user behavior? We make sure that every important metric is being tracked, accurately.
Analytics Setup
Ecommerce, SaaS or a blog - our experts will guarantee you will get a first-class analytics setup.
Analytics Partner
Your business needs an expert's eye on it's data. Reflective Data is here exactly for that.

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All the Features You Need to Boost Your Conversion Rates

Form analytics

Reduce checkout abandonment and boost form conversion rates

Having a nice website is great, but it's close to worthless if you fail at the final step due to poorly handled forms.

Do you know how well are your forms performing? Do you have a measuring system specifically designed for web forms?

Reflective Data's form analytics tool monitors and reports on form KPI's, showing you exactly how effective your form is as a whole, and field-by-field.

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Reflective Data Form Analytics

Reflective Data Heatmaps

Click Heatmaps

Heatmaps give you a detailed overview of how people are using your website.

See exactly which parts of your site get the most attention and if there's something that no one seems to notice.

Reflective Data's Heatmaps are an essential part of your website optimization.

Heatmaps are known as one of the easiest ways to get insights on how people are actually interacting with your website. And knowing how your website is being used is a crucial part of any improvement you are going to make.

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Attribution Heatmaps

Much like regular heatmaps, attribution heatmaps give you quick insights on which parts of your websites get the most clicks.

Based on this data you can measure the performance of your CTA-s, links and other clickable elements.

Many experts have found attribution heatmaps even more useful than regular heatmaps.

Combine it with our other features and bring your decision-making to a whole new level!

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Reflective Data Attribution Heatmaps

Reflective Data Scroll Maps

Scroll Maps

Scroll Maps work together with Heatmaps to give you even more detailed overview of which parts of your website are being seen the most, and which parts not so much.

Combine this data with other metrics on Reflective Data to figure out which information should be relocated, changed or maybe even removed.

Scroll Maps have proven to be useful on every type of pages that are longer than the "fold". No matter whether it's a blog post, sales page or a product page - Scroll Maps shows exactly how often certain elements are being seen.

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On Site Polls

Let your visitors say exactly what they want

On Site Polls are the fastest way to find out what the visitors really want.

Collecting quantitative data is essential for optimizing your website but if you really want to give your clients an experience they are looking for, then our On Site Polls feature is the way to go.

For example: On a product page you could ask them: "What holds you back from adding X to Cart?"

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Reflective Data On-Site Polls

Google Analytics Reports

Google Analytics Reports

Google Analytics is definitely one of the greatest and most popular tools in digital analytics.

With Reflective Data, you don't have to jump between platforms, rather you can build all your reports right in our tool.

Just like in Google Analytics, you can choose all different metrics, dimensions, segments etc.

To get you started, we've built some general reports for you.

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Complete User Behavior Analysis

 Our main goal is to build products that will help you easily get insights on how people are using your website. What makes them take actions or what holds them back.

Latest on the blog

Pulling Google Analytics Data into Google Sheets

Google Analytics’s visual interface is great for getting a quick overview and basic data exploration. Often times, in order to find useful insights, you need to take a deeper look and the visual interface just don’t cut it anymore.

In case you are like me, and many other data-driven marketers/analysts, you like working with spreadsheets. Luckily, pulling your Google Analytics data into Google Spreadsheets is easier than you might think.

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Your Guide to Google Analytics Request Composer

If you’ve ever worked with Google Analytics API, you are probably familiar with the Query Explorer. What many users don’t know about is that Google also has a similar tool called Request Composer. The main difference between the two is that while Query Explorer is built on top of Reporting API v3 the Request Composer […]

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Getting Started with Apache Superset, an Enterprise-Ready Business Intelligence Platform

Apache Superset is a modern, enterprise-ready business intelligence web application that makes it easy to visualise large datasets and build complex dashboards. At Reflective Data, we are using Apache Superset to monitor all data going through our platform with minimum latency. This allows us to easily combine data from different databases and every analyst can […]

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Not  just data

We show you exactly what to improve