case studies
Real projects. Real data.
Real projects across tracking, data infrastructure, experimentation, BI and AI, where clever, data-driven solutions made our clients more successful.
// Most of our clients are under NDA, so many case studies are anonymous. We share as much context as we can.
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What we have built for clients
Data infrastructure
Case Study: How Barbora Got One Version of the Truth and Cut Marketing Data Warehouse Costs by About 75%
Barbora, one of the largest e-commerce businesses in the Baltics, built a trusted semantic layer on our platform. Metrics finally match, marketing warehouse costs…
Oct 8, 2026 · 4 min read
Data infrastructure
Case Study: Overcoming The 1 Million Event Limit in GA4 Without Upgrading to GA360
GA360 is a great tool, and for the enterprises that can afford and justify the cost, probably the best analytics tool they can invest…
Aug 8, 2023 · 3 min read
Data infrastructure
Case Study: Building and maintaining a Data Pipeline and Data Warehouse for the Enterprise
At Reflective Data, we've worked with companies big and small. This means we have seen all levels of maturity when it comes to the…
Sep 20, 2021 · 4 min read
Data infrastructure
Case Study: Storing Google Analytics Data Within The European Union or Locally
Data protection and privacy rules are getting tougher all over the world. This is especially true for the European Union and even more so…
Mar 12, 2021 · 5 min read
Data infrastructure
Case Study: Sending Data From Shopify and Google Analytics to BigQuery for More Advanced Analysis
Using Google Analytics Parallel Tracking and a custom data pipeline for Shopify, we managed to get all necessary data in BigQuery for more advanced…
Jan 25, 2021 · 4 min read
A/B testing
Case Study: Solving The Discrepancy Between A/B Testing Tool, Google Analytics and Backend Data For a Large E-Commerce Business
Working with skewed data can be worse than having no data at all. This is why we're always promoting all sorts of analytics audits…
Jan 15, 2021 · 7 min read
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