analytics-dictionary / tool overview / tracking & measurement

HubSpot

HubSpot is a CRM and marketing platform used for contacts, deals, email and automation.

Written by Reflective Data experts · updated Oct 5, 2026

Marketing and sales data in HubSpot becomes much more valuable when joined with web analytics and revenue in a warehouse, for example to measure which campaigns create pipeline.

Pipelines extract HubSpot objects such as contacts, companies and deals into the warehouse.

Customer acquisition cost (CAC)Data pipeline Data warehouse

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View-through conversion

A view-through conversion is a conversion that happens after someone saw an ad but did not…

data-driven-attribution.md

Data-driven attribution

Data-driven attribution uses statistical models on real conversion paths to assign credit to each touchpoint.

bot-traffic.md

Bot traffic

Bot traffic is non-human traffic generated by automated programs such as crawlers, scrapers and fraud scripts.

consent-mode.md

Consent Mode

Consent Mode lets Google tags adjust their behaviour based on whether a visitor has given consent…

key-event.md

Key event

A key event is an event you mark as especially important to your business. In GA4…

amplitude.md

Amplitude

Amplitude is a product analytics platform for understanding behaviour, retention and growth.

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