analytics-dictionary / term / ai
Token
A token is a small piece of text, often part of a word, that language models read and generate.
Written by Reflective Data experts · updated Oct 5, 2026
Models are priced and limited by tokens. A rough rule of thumb is that a token is about three quarters of a word in English.
Understanding tokens helps estimate cost and fit content into the context window.
related
Context windowLarge language model (LLM)Prompt engineering
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