services / analytics-tracking / mixpanel
Mixpanel implementation and audits.
We design event taxonomies, implement Mixpanel across web, app and server, and clean up setups that have grown messy.
✦ Ready for the AI era. Product event data is gold for AI. We structure Mixpanel data so it is ready to power agents and models.
trusted by data teams at
camino/financial
✓ Enterprise-ready. Already trusted by multiple Fortune 100 companies.
what we do
Mixpanel, implemented and audited by experts
Implementation
- Event taxonomy and tracking plan
- Web, mobile and server-side SDK implementation
- Identity management and user profiles
- Warehouse sync and governance
Audits
- Event naming and property hygiene
- Identity merge issues
- Lexicon and governance review
- Data volume and cost review
rd audit --mixpanel ✔ tracking plan documented ✔ identity merge configured ! event names inconsistent ! lexicon 40% undocumented ✗ anonymous users never merged 1 critical · 2 warnings · 2 passed
// illustrative
in practice
What working with Mixpanel looks like
How it works
- Event and property schemas live in Lexicon, which we use to govern naming and descriptions from the start
- Identity merge links anonymous and known users, and it needs a clear identify and reset strategy to avoid broken funnels
- Group analytics supports account-level reporting for B2B products
- Warehouse connectors move data in and out, so product data is not trapped in one tool
Problems we fix most often
- Inconsistent event names across web, iOS and Android
- Identity problems that split one user into several profiles
- Event volume (and cost) growing faster than the insight it brings
- Reports nobody trusts because properties are missing
where it fits / Mixpanel is strong for product analytics: funnels, retention and flows for product and growth teams. We pair it with a warehouse so marketing, finance and product share one set of numbers.
faq
Frequently asked questions
Can you fix messy event names and identity merges?
Yes. We audit your taxonomy and identity setup, agree a clean tracking plan and implement the fixes, including renaming and migration plans for historical data.
Can you sync Mixpanel data to our warehouse?
Yes. We set up the warehouse sync and model the data so it can be joined with the rest of your business data.
What does your Mixpanel implementation include?
Our Mixpanel implementation includes: event taxonomy and tracking plan, web, mobile and server-side SDK implementation, identity management and user profiles, warehouse sync and governance.
What does a Mixpanel audit cover?
An audit of your Mixpanel setup covers: event naming and property hygiene, identity merge issues, lexicon and governance review, data volume and cost review. You get a prioritised report with clear fixes.
How long does Mixpanel work take?
It depends on the size of your site or app and the number of events involved. After a short discovery call we give you a clear scope and timeline.
Can you work alongside our team and existing setup?
Yes. We work with your developers, analysts and agencies, and document everything so your team can maintain it.
Do you work with other analytics tools too?
Yes. We are vendor-neutral and work with GA4, Adobe Analytics, Mixpanel, Heap, Amplitude and more, so we can recommend what fits you best.
Will this make our data ready for AI?
Clean, well-defined, well-documented events are exactly what AI agents and models need. We build tracking and warehouse pipelines with that in mind.
How much does it cost?
Pricing is tailored to your scope. Get a quote or schedule a consultation and we will give you a clear estimate.
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how we work
From first call to running system
01 /
Discover
We learn your goals, stack and constraints.
02 /
Plan
Audit findings and a clear, prioritised plan.
03 /
Build
Implementation by engineers, reviewed with your team.
04 /
Run
Hand over, or keep us on to support it.
Tell us what you need. We'll scope it.
Pricing is tailored to your sources, volume and the parts of the platform you use. Request a demo or book a call with the team.