Skip to content
~/reflective_data

analytics-dictionary / term / tracking & measurement

Consent Mode

Consent Mode lets Google tags adjust their behaviour based on whether a visitor has given consent for analytics or advertising cookies.

Written by Reflective Data experts · updated Oct 5, 2026

When consent is denied, tags can still send limited, cookieless signals which Google uses for modelling, rather than switching off completely. It requires a consent management platform that passes the visitor choice to your tags.

Getting the order of events right matters: the default consent state must be set before any tag fires, or data collection and compliance both suffer.

related

CookieGoogle Tag ManagerServer-side tagging

// how we can help

We build clean tag manager set-ups, data layers and server-side tagging. Tag management services → · Audits

more in tracking & measurement

analytics-audit.md

Analytics audit

An analytics audit is a structured review of your tracking set-up to find missing, broken or…
mixpanel.md

Mixpanel

Mixpanel is a product analytics tool focused on user behaviour, funnels, retention and cohorts.
web-analytics.md

Web analytics

Web analytics is the collection and analysis of data about website traffic and behaviour.
reporting-identity.md

Reporting identity

Reporting identity is the setting that decides how GA4 recognises users across sessions and devices in…
segment.md

Segment

Segment is a customer data platform that collects events once and sends them to many tools.
conversions-api.md

Conversions API

A conversions API sends conversion events from your server directly to an ad platform, such as…

← full analytics dictionary