analytics-dictionary / tool overview / tracking & measurement

Heap

Heap is a product analytics platform known for autocapturing user interactions.

Written by Reflective Data experts · updated Oct 5, 2026

Heap records clicks, page views and form interactions automatically, so teams can define events retroactively. It also supports virtual events and custom tracking.

Autocapture reduces upfront tracking work, but definitions still need governance to avoid duplicated or drifting metrics.

Event Funnel analysis Product analytics

// how we can help

Need tracking you can trust? We implement and audit analytics across GA4, Adobe, Mixpanel and more. Heap services → · Audits

Conversion

A conversion is a visitor completing a valuable action, such as buying, signing up or requesting…

referral.md

Referral traffic

Referral traffic is traffic that arrives from a link on another website rather than from a…

engagement-rate.md

Engagement rate

Engagement rate is the share of sessions that were engaged, meaning they lasted long enough, included…

user-id.md

User ID

A user ID is a unique identifier you assign to a logged-in user so analytics can…

cross-domain-tracking.md

Cross-domain tracking

Cross-domain tracking lets analytics treat a visit that spans several domains as one session.

landing-page.md

Landing page

A landing page is the first page a visitor sees in a session.

← full analytics dictionary