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Product analytics

Product analytics studies how people use a digital product, to improve features, onboarding and retention.

Written by Reflective Data experts · updated Oct 5, 2026

Tools such as Mixpanel, Amplitude and Heap focus on event-based behaviour: funnels, retention, paths and cohorts. They are typically used by product and growth teams alongside, or instead of, web analytics.

Strong event design and identity management are what make product analytics trustworthy.

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Cohort analysisEventMixpanel

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