analytics-dictionary / term / bi & reporting
KPI (key performance indicator)
A KPI is a measurable value that shows how well you are achieving an important business objective.
Written by Reflective Data experts · updated Oct 5, 2026
A KPI is not just any metric. It is tied to a goal, has a target and an owner. Most teams need a handful, not dozens.
Define each KPI precisely so everyone reads the same number the same way.
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