analytics-dictionary / term / bi & reporting

Data storytelling

Data storytelling is combining data, visuals and narrative to explain what is happening and what to do about it.

Written by Reflective Data experts · updated Oct 5, 2026

A good data story starts with the question and ends with a recommendation. Charts support the narrative; they do not replace it.

It is what turns dashboards into decisions.

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Embedded analytics puts charts and dashboards inside your own product or customer portal.

Data literacy is the ability to read, question and use data to make decisions.

A pivot table summarises data by letting you drag fields into rows, columns and values.

Tableau is a visual analytics platform known for flexible, interactive visualisations.

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