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Micro conversion

A micro conversion is a smaller step that signals progress towards a main conversion, such as watching a demo or adding to cart.

Written by Reflective Data experts · updated Oct 5, 2026

They help diagnose funnels and give faster feedback when macro conversions are rare. Choose micro conversions that genuinely predict the main outcome.

Avoid optimising for micro conversions that do not correlate with revenue.

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ConversionFunnel analysisKey event

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