How Is Big Data Impacting Search Engine Optimization

There have been a lot of talks going around big data and its impact on the world. When you hear this term for the first time, you feel like has it got anything to do with government intelligence job or something. The truth is, big data means insightful information that can come in handy in decision-making for any business as it leads you through minor or significant consumer behavior. You may have noticed how ads appear on our phones about the products we searched a few minutes back to bring our attention to shopping or how mobile devices store information about our health and fitness. Everywhere you can see the stamp of the use of big data in your life today. Now, it becomes pertinent to ask how it is influencing SEO.

Read more »