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GDPR

The GDPR is the European Union data protection regulation that governs how personal data of people in the EU is collected and used.

Written by Reflective Data experts · updated Oct 5, 2026

For analytics it matters because identifiers such as cookie IDs and IP addresses can count as personal data. It requires a legal basis, such as consent, transparency about what you collect, and respect for rights like access and deletion.

Rules and their interpretation evolve, so involve legal counsel for decisions about your set-up.

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Consent management platform (CMP)First-party dataPersonally identifiable information (PII)

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