Skip to content
~/reflective_data

analytics-dictionary / tool overview / tracking & measurement

PostHog

PostHog is an open-source product analytics platform that also includes session replay, feature flags and experiments.

Written by Reflective Data experts · updated Oct 5, 2026

It combines several product tools in one platform and can be self-hosted or used as a cloud service. Teams use it to track events, build funnels and test changes.

The all-in-one approach is convenient; teams with a warehouse often send PostHog data there for deeper analysis.

related

Feature flagProduct analyticsSession recording

// how we can help

Need tracking you can trust? We implement and audit analytics across GA4, Adobe, Mixpanel and more. Analytics & tracking services → · Audits

more in tracking & measurement

cookie.md

Cookie

A cookie is a small file stored in the browser that lets a website remember information…
offline-conversions.md

Offline conversions

Offline conversions are sales or leads that happen outside your website, such as phone orders or…
keyword.md

Keyword

A keyword is a word or phrase that people type into a search engine, and that…
mixpanel.md

Mixpanel

Mixpanel is a product analytics tool focused on user behaviour, funnels, retention and cohorts.
marketing-mix-modeling.md

Marketing mix modeling (MMM)

Marketing mix modeling uses statistics on aggregated data to estimate how each channel contributes to sales.
north-star-metric.md

North Star metric

A North Star metric is the single measure that best captures the value your product delivers…

← full analytics dictionary