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analytics-dictionary / term / bi & reporting

Self-service BI

Self-service BI lets business users explore data and build reports themselves, without waiting for analysts.

Written by Reflective Data experts · updated Oct 5, 2026

It only works when the data is modelled and defined well. A semantic layer gives people safe building blocks, so they can explore without producing conflicting numbers.

AI-assisted exploration is the next step: ask in plain language and get a governed answer.

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DashboardMetabaseSemantic layer

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