analytics-dictionary / tool overview / bi & reporting

Looker

Looker is Google Cloud business intelligence platform, built on a code-based semantic layer called LookML.

Written by Reflective Data experts · updated Oct 5, 2026

Looker queries your warehouse live, using LookML definitions to keep metrics consistent. It supports embedded analytics, scheduled reports and fine-grained permissions.

It rewards teams that invest in good modelling. Without governance, content sprawl is a common problem.

Embedded analytics Looker Studio LookML Semantic layer

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We build BI and dashboards people actually use, on the tools you have or the right new one. Looker services → · Explore on the platform

Scorecard

A scorecard is a compact view of a handful of KPIs against targets, often with status…

self-service-bi.md

Self-service BI

Self-service BI lets business users explore data and build reports themselves, without waiting for analysts.

data-storytelling.md

Data storytelling

Data storytelling is combining data, visuals and narrative to explain what is happening and what to…

data-visualization.md

Data visualization

Data visualization is presenting data in charts, maps and graphics so patterns are easy to see.

data-literacy.md

Data literacy

Data literacy is the ability to read, question and use data to make decisions.

power-bi.md

Power BI

Power BI is Microsoft business intelligence platform for modelling data and building reports and dashboards.

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