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analytics-dictionary / tool overview / experimentation

VWO

VWO is an A/B testing and conversion optimisation platform with visual editing, heatmaps and surveys.

Written by Reflective Data experts · updated Oct 5, 2026

It lets marketers build tests without code and adds behavioural insights, with server-side options for developers.

It is popular with marketing and growth teams.

related

A/B testClient-side testingHeatmap

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We set up, audit and run experimentation programs on any tool. VWO services → · Audits

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