analytics-dictionary / tool overview / tracking & measurement
Google Search Console
Google Search Console is a free tool that shows how your site performs in Google Search.
Written by Reflective Data experts · updated Oct 5, 2026
It reports impressions, clicks, average position and the queries people used to find you, and flags indexing and technical problems. It also lets you submit sitemaps.
It is the main source of real keyword data for organic search, and it can be exported to BigQuery for deeper analysis.
related
Google BigQueryKeywordOrganic search
// how we can help
Need tracking you can trust? We implement and audit analytics across GA4, Adobe, Mixpanel and more. Analytics & tracking services → · Audits