Analytics dictionary › Organic search

Organic search

Organic search is a search that generates results which are not paid advertisements.

Organic search is a method for entering one or multiple search items in a single string into a search engine. Organic search results are listings on search engine results pages (SERP) that appear because of their relevance to the search terms. In contrast, non-organic search results may include pay per click advertising.

The Google, Yahoo!, and Bing and other search engines insert advertising on their search results pages. The ads are designed to look similar to the search results, though different enough for readers to distinguish between ads and actual results.

For many websites, organic search is the main source of traffic.

Organic Search vs other channels
Organic Search vs other channels

How to get more organic search traffic?

The technique for getting more organic search traffic is known as search engine optimization or SEO. Although SEO is a huge business and there’s quite a bit mystery in the process, here are some of the things you should keep in mind:

  • Produce high-quality content
  • Post often
  • Fix any bugs on your website
  • Know your keywords
  • Know your competitors

One of the best resources for SEO related content is blog.

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