analytics-dictionary / term / tracking & measurement
Organic search
Organic search is traffic from unpaid results on search engines.
Written by Reflective Data experts · updated Oct 5, 2026
Visitors who click a regular search result, rather than an ad, are counted as organic search. It is usually one of the most valuable and cheapest traffic sources, and also one of the slowest to build.
Connect Google Search Console to see the queries behind your organic traffic, since analytics tools hide most keyword data.
related
Google Search ConsoleKeywordReferral trafficUTM parameters
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