analytics-dictionary / term / tracking & measurement

CCPA / CPRA

The CCPA, expanded by the CPRA, is California privacy law giving residents rights over their personal information.

Written by Reflective Data experts · updated Oct 5, 2026

It focuses on transparency and the right to opt out of the sale or sharing of personal data, including for cross-context advertising. Many sites add a “Do not sell or share my personal information” link and respect opt-out signals.

Requirements differ from the GDPR, so global sites often need region-specific behaviour.

Consent management platform (CMP)Cookie GDPR

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Customer acquisition cost (CAC)

Customer acquisition cost is the average spend needed to win a new customer.

posthog.md

PostHog

PostHog is an open-source product analytics platform that also includes session replay, feature flags and experiments.

ga4-explorations.md

GA4 Explorations

Explorations are GA4 free-form analysis tools for building custom reports such as funnels, paths and segment…

google-analytics.md

Google Analytics (GA4)

Google Analytics 4 is Google web and app analytics platform, built around events and the successor…

cross-domain-tracking.md

Cross-domain tracking

Cross-domain tracking lets analytics treat a visit that spans several domains as one session.

pageview.md

Pageview

A pageview is recorded each time a page of your website is loaded or viewed.

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