analytics-dictionary / term / tracking & measurement

North Star metric

A North Star metric is the single measure that best captures the value your product delivers to customers.

Written by Reflective Data experts · updated Oct 5, 2026

Examples include weekly active teams or messages sent. It aligns the company on what matters and is supported by a tree of input metrics that teams can influence directly.

It should reflect customer value, not just revenue.

KPI (key performance indicator)Metric Metric tree

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Offline conversions

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User ID

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Data sampling

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