analytics-dictionary / term / bi & reporting

Scorecard

A scorecard is a compact view of a handful of KPIs against targets, often with status indicators.

Written by Reflective Data experts · updated Oct 5, 2026

It answers “are we on track?” quickly for executives and teams. Unlike a dashboard, it is intentionally small and focused on goals.

Each metric should have an owner and a clear definition.

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Ad hoc analysis is a one-off investigation to answer a specific question, rather than a recurring…

Looker Studio, formerly Data Studio, is Google free tool for building interactive reports and dashboards.

Tableau is a visual analytics platform known for flexible, interactive visualisations.

Looker is Google Cloud business intelligence platform, built on a code-based semantic layer called LookML.

Data literacy is the ability to read, question and use data to make decisions.

Data visualization is presenting data in charts, maps and graphics so patterns are easy to see.