analytics-dictionary / tool overview / bi & reporting

Looker Studio

Looker Studio, formerly Data Studio, is Google free tool for building interactive reports and dashboards.

Written by Reflective Data experts · updated Oct 5, 2026

It connects to many sources, including Google products and BigQuery, and is easy to share. It is popular for marketing reporting.

For heavy use, move calculations into the warehouse and use extracts or modelled tables to keep reports fast.

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Data literacy is the ability to read, question and use data to make decisions.

Metabase is an open-source business intelligence tool for simple, self-serve exploration of data.

A scorecard is a compact view of a handful of KPIs against targets, often with status…

Self-service BI lets business users explore data and build reports themselves, without waiting for analysts.

An OLAP cube is a pre-aggregated, multidimensional data structure that makes slicing and dicing fast.

A live connection queries the warehouse every time a dashboard loads; an extract is a stored…