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API

An API (application programming interface) is a defined way for software systems to exchange data and commands.

Written by Reflective Data experts · updated Oct 5, 2026

Most marketing and SaaS tools expose APIs that pipelines use to extract data. APIs have rate limits, authentication rules and occasional breaking changes.

Reliable extraction means handling pagination, retries and version changes gracefully.

related

Change data capture (CDC)Data pipelineETL (extract, transform, load)

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