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Audience

An audience is a group of users defined by shared behaviour or attributes, which you can analyse or target.

Written by Reflective Data experts · updated Oct 5, 2026

Examples include “added to cart but did not buy” or “visited pricing three times”. Audiences can be used to compare behaviour or shared with ad platforms for remarketing.

Good audiences are based on clear definitions that your team agrees on, not on guesswork.

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