analytics-dictionary / tool overview / data infrastructure

Google Cloud

Google Cloud is Google cloud computing platform, home to BigQuery, Cloud Storage and many data and AI services.

Written by Reflective Data experts · updated Oct 5, 2026

For data teams it provides BigQuery for warehousing, Pub/Sub for streaming, Cloud Run for services such as server-side tagging, and Vertex AI for machine learning.

It is a natural base for teams that rely heavily on Google Analytics and Google Ads data.

Google BigQuery Server-side tagging Terraform

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Data masking

Data masking hides or obscures sensitive values, so people can work with data without seeing personal…

apache-airflow.md

Apache Airflow

Apache Airflow is an open-source platform for authoring, scheduling and monitoring data workflows.

master-data-management.md

Master data management (MDM)

MDM is managing the core entities of a business, like customers and products, so that one…

metadata.md

Metadata

Metadata is data about data: descriptions, owners, types, freshness and lineage.

partitioning.md

Partitioning and clustering

Partitioning splits a large table into segments, and clustering sorts data within them, so queries read…

semi-structured-data.md

Semi-structured data

Semi-structured data has a flexible shape, like JSON, rather than fixed rows and columns.

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