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Master data management (MDM)

MDM is managing the core entities of a business, like customers and products, so that one trusted version is used everywhere.

Written by Reflective Data experts · updated Oct 5, 2026

It defines owners, rules and processes for creating and maintaining these records, and often a golden record that systems agree on.

In smaller companies, a well-governed warehouse model often serves the same purpose.

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Data governanceData qualityEntity resolution

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