analytics-dictionary / term / tracking & measurement

Enhanced measurement

Enhanced measurement is a GA4 option that automatically records common interactions such as scrolls, outbound clicks, site search and video engagement.

Written by Reflective Data experts · updated Oct 5, 2026

It saves tracking work for basic interactions, but the automatic events are generic. Review them, switch off what you do not need and replace key ones with custom events that match your definitions.

Single-page apps often need extra care with automatic page view detection.

Data stream Event Pageview

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Session recording

Session recording captures a replay of how an individual visitor interacts with your site, including clicks,…

heatmap.md

Heatmap

A heatmap is a visual overlay that shows where users click, move and scroll on a…

measurement-protocol.md

Measurement Protocol

The Measurement Protocol lets you send events to GA4 directly from a server over HTTP, instead…

roas.md

Return on ad spend (ROAS)

Return on ad spend is the revenue generated for every unit of currency spent on advertising.

impression.md

Impression

An impression is each time an ad, a listing or a piece of content is displayed…

offline-conversions.md

Offline conversions

Offline conversions are sales or leads that happen outside your website, such as phone orders or…

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