analytics-dictionary / term / experimentation
Personalization
Personalization tailors content or offers to individual users or segments, based on their behaviour or attributes.
Written by Reflective Data experts · updated Oct 5, 2026
It can range from simple rules, like showing returning users different content, to machine-learning recommendations. Like any change, it should be tested against a control to prove it adds value.
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A/B testAudienceFirst-party data
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