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Engagement rate

Engagement rate is the share of sessions that were engaged, meaning they lasted long enough, included a conversion or had multiple page views.

Written by Reflective Data experts · updated Oct 5, 2026

GA4 replaced bounce rate as the headline measure with engagement rate. A session counts as engaged if it lasts at least 10 seconds (by default), has a key event, or has at least two page or screen views.

It is the mirror image of bounce rate in GA4: bounce rate is simply the percentage of sessions that were not engaged.

related

Bounce rateKey eventSession

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