analytics-dictionary / term / tracking & measurement

Bot traffic

Bot traffic is non-human traffic generated by automated programs such as crawlers, scrapers and fraud scripts.

Written by Reflective Data experts · updated Oct 5, 2026

Some bots are helpful, like search engine crawlers. Others inflate your numbers and distort conversion rates. Analytics tools filter known bots, but sophisticated ones slip through.

Spikes in traffic with zero engagement, odd geographies or a single browser version are common signs.

Analytics audit Engagement rate Session

// how we can help

Need tracking you can trust? We implement and audit analytics across GA4, Adobe, Mixpanel and more. Analytics & tracking services → · Audits

Customer lifetime value (LTV)

Customer lifetime value is the total revenue or profit you expect from a customer over the…

scroll-depth.md

Scroll depth

Scroll depth measures how far down a page visitors scroll, often reported in percentages.

leading-vs-lagging-indicators.md

Leading vs lagging indicators

Leading indicators predict future results, while lagging indicators confirm results that have already happened.

firebase.md

Firebase

Firebase is Google app development platform, which includes analytics, crash reporting, remote config and more.

consent-management-platform.md

Consent management platform (CMP)

A consent management platform collects and records visitor consent choices and tells your tags what they…

cookie.md

Cookie

A cookie is a small file stored in the browser that lets a website remember information…

← full analytics dictionary