analytics-dictionary / tool overview / bi & reporting

Power BI

Power BI is Microsoft business intelligence platform for modelling data and building reports and dashboards.

Written by Reflective Data experts · updated Oct 5, 2026

It combines a data model, DAX calculations and a report builder, and fits naturally into Microsoft environments such as Excel, Teams and Azure.

Good model design and DAX discipline determine both speed and trust.

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Tableau is a visual analytics platform known for flexible, interactive visualisations.

Looker Studio, formerly Data Studio, is Google free tool for building interactive reports and dashboards.

A pivot table summarises data by letting you drag fields into rows, columns and values.

Data visualization is presenting data in charts, maps and graphics so patterns are easy to see.

Looker is Google Cloud business intelligence platform, built on a code-based semantic layer called LookML.

A calculated field is a new value computed from existing fields inside a BI tool, such…