analytics-dictionary / term / tracking & measurement

Enhanced conversions

Enhanced conversions send hashed first-party data, like an email address, with a conversion so Google can match it more accurately.

Written by Reflective Data experts · updated Oct 5, 2026

The data is hashed before it is sent and used only for matching. It improves measurement when cookies are missing and helps bidding use the right signals.

It needs consent and careful implementation to stay compliant.

Consent Mode First-party data Offline conversions

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Channel grouping

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