analytics-dictionary / term / tracking & measurement

Offline conversions

Offline conversions are sales or leads that happen outside your website, such as phone orders or CRM deals, reported back to ad and analytics platforms.

Written by Reflective Data experts · updated Oct 5, 2026

Importing them lets platforms optimise for what really makes money, not just form fills. It usually relies on a click ID or hashed customer data captured earlier in the journey.

A warehouse that joins marketing and CRM data makes the process reliable and repeatable.

Click ID (gclid)Enhanced conversions Reverse ETL

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On-site polls

On-site polls are short surveys shown to visitors on your website to learn why they behave…

google-search-console.md

Google Search Console

Google Search Console is a free tool that shows how your site performs in Google Search.

product-analytics.md

Product analytics

Product analytics studies how people use a digital product, to improve features, onboarding and retention.

referral.md

Referral traffic

Referral traffic is traffic that arrives from a link on another website rather than from a…

heatmap.md

Heatmap

A heatmap is a visual overlay that shows where users click, move and scroll on a…

server-side-tagging.md

Server-side tagging

Server-side tagging sends data from the browser to a server you control, which then forwards it…

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