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✎ Written by humans. We love AI, but every article here is written by our top experts.
Google Analytics
Using Google Analytics (GA) for Tracking SaaS
While it was originally built for tracking general marketing and ecommerce websites, Google Analytics can be configured to track your SaaS app as well.…
Jun 20, 2019 · 13 min read
Google Analytics
How to Detect and Track Incognito Users with Google Analytics and Google Tag Manager
Depending on the type of website you are working with, it is likely that some percentage of your users are using their browser in…
Apr 4, 2019 · 4 min read
A/B testing
Good Nomenclature Is More Important Than You Probably Think
Let's be honest, most companies don't really think about nomenclature when it comes to setting up their tags, goals or A/B testing experiments. And…
Mar 20, 2019 · 4 min read
Data Visualization
7 Best Data Visualization Tools in 2019
Data visualization allows marketers to physically see and communicate with their target audience. Marketers typically have all the same information via text, but turning…
Feb 20, 2019 · 4 min read
Google Analytics
Ideas for Google Analytics Custom Dimensions and Metrics
Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to…
Nov 26, 2018 · 6 min read
General
How To Ensure Your Google Analytics Data Remains Secure
Only Google knows exactly how many websites are using Google Analytics, yet estimates suggest as many as 30-50 million websites use the service. In…
Aug 6, 2018 · 4 min read
Google Analytics
Tracking Common User Actions Using Google Analytics Goals
Google Analytics, undoubtedly an industry leader in digital analytics, comes with a decent list of features available out of the box. Naturally, every website…
Jul 30, 2018 · 6 min read
Google Analytics
Pulling Google Analytics Data into Google Sheets
Google Analytics's visual interface is great for getting a quick overview and basic data exploration. Often times, in order to find useful insights, you…
Jul 19, 2018 · 5 min read
Data Visualization
Your Guide to Google Analytics Request Composer
If you’ve ever worked with Google Analytics API, you are probably familiar with the Query Explorer. What many users don’t know about is that…
May 10, 2018 · 4 min read
Data Visualization
Getting Started with Apache Superset, an Enterprise-Ready Business Intelligence Platform
Apache Superset is a modern, enterprise-ready business intelligence web application that makes it easy to visualise large datasets and build complex dashboards. At Reflective…
May 8, 2018 · 5 min read
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