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✎ Written by humans. We love AI, but every article here is written by our top experts.
Google Analytics
Ultimate Guide to Setting up Enhanced Ecommerce Tracking
The Enhanced Ecommerce tracking is my favorite feature of Google Analytics, yet so many companies are not using most of its features. It's time…
Feb 12, 2018 · 10 min read
Google Analytics
What is gtag.js and when should I migrate?
This article is for everyone using Google Analytics or Google AdWords on any of their websites and don't know much about the new gtag.js,…
Jan 22, 2018 · 5 min read
Google Analytics
Using Google Analytics 360 and BigQuery to Grow Your Business
Google Analytics is a very powerful free tool used by millions across the world, Google Analytics 360 (formerly Google Analytics Premium) is it's paid…
Jan 8, 2018 · 5 min read
Google Analytics
Deciding Which Google Analytics Goals You Should Create
Google Analytics limits you to have 20 goals per view. Is it too little or just enough? What actions should be tracked as goals…
Nov 14, 2017 · 6 min read
Data Visualization
Must-Have Dashboards for Every Data-Driven Business
At Reflective Data, we are all advocates for data-driven business. Not only does it make things easier and more logical, being data-driven in your…
Sep 25, 2017 · 4 min read
Data Visualization
Using Google Charts in a WordPress Post
Every analyst likes awesome charts. A good chart is nice to look at, easy to understand, and creating one shouldn't be a rocket science.…
Sep 19, 2017 · 5 min read
Google Analytics
All You Need to Know About Google Analytics Filters
In Google Analytics, you can use custom filters mainly for achieving three goals: excluding unwanted traffic, creating custom views, and manipulating data. Each of…
Aug 23, 2017 · 8 min read
A/B testing
Must Know Tips For Optimizely Preview Links
If you run A/B tests using Optimizely, you have probably worked with its preview links. There's a good chance that you never really thought…
Jul 20, 2017 · 4 min read
A/B testing
Using Google Optimize For 3 Months
Around eight months ago, we signed up for Google Optimize invite list. We finally received our access around four months later and we have…
May 30, 2017 · 7 min read
A/B testing
Getting Started With Google Optimize
Google Optimize is a free A/B testing platform that integrates seamlessly with your Google Analytics setup. Around eight months ago, we signed up for…
May 29, 2017 · 5 min read
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