Pulling Google Analytics Data into Google Sheets

Google Analytics’s visual interface is great for getting a quick overview and basic data exploration. Often times, in order to find useful insights, you need to take a deeper look and the visual interface just don’t cut it anymore.

In case you are like me, and many other data-driven marketers/analysts, you like working with spreadsheets. Luckily, pulling your Google Analytics data into Google Spreadsheets is easier than you might think.

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Getting Started with Apache Superset, an Enterprise-Ready Business Intelligence Platform

Apache Superset is a modern, enterprise-ready business intelligence web application that makes it easy to visualise large datasets and build complex dashboards. At Reflective Data, we are using Apache Superset to monitor all data going through our platform with minimum latency. This allows us to easily combine data from different databases and every analyst can […]

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Ultimate Guide to Setting up Enhanced Ecommerce Tracking

The Enhanced Ecommerce tracking is my favorite feature of Google Analytics, yet so many companies are not using most of its features. It’s time to turn this into your competitive advantage.

While there are other creative use cases, in this article I’m focusing on tracking the websites actually selling goods or services online.

The goal of this article is to provide an up-to-date information and guidelines for implementing Google Analytics Enhanced Ecommerce tracking on an e-commerce site using Google Tag Manager.

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Using Google Analytics 360 and BigQuery to Grow Your Business

Google Analytics is a very powerful free tool used by millions across the world, Google Analytics 360 (formerly Google Analytics Premium) is it’s paid and even more powerful bigger brother. BigQuery, on the other hand, is a fast, scalable and reasonably priced enterprise-level data warehouse for analytics at any scale.

In this article, I am giving you a few reasons why you should consider upgrading to Google Analytics 360 and an option to seamlessly integrate with BigQuery is a pretty good starting point.

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