Is your marketing data currently under the control of multiple vendors and platforms? Do you have to mix together siloed data and reporting tools to answer questions about marketing ROI and your customer’s journey? It’s time to take control of your data!
Cloud databases (i.e. BigQuery) and various data management tools have made it possible for marketers to build data pipelines without a big investment in hardware, software, and custom development.
In this article, we will walk through the steps of gathering data from Google Analytics, Google Ads, Google Search Console, Facebook, CRM and several other sources into Google BigQuery data warehouse and making it the single source of truth for all marketing data.