analytics-dictionary / term / data infrastructure
Data masking
Data masking hides or obscures sensitive values, so people can work with data without seeing personal details.
Written by Reflective Data experts · updated Oct 5, 2026
Techniques include hashing, tokenising, partially hiding values or replacing them with realistic fakes. Warehouses support masking policies applied automatically by role.
It enables broad analytics access while protecting PII.
related
Data governancePersonally identifiable information (PII)Row-level security
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