analytics-dictionary / tool overview / tracking & measurement

Hotjar

Hotjar is a behaviour analytics tool offering heatmaps, session recordings and surveys.

Written by Reflective Data experts · updated Oct 5, 2026

It shows where visitors click and scroll and lets you watch anonymised recordings of sessions, along with on-site feedback widgets and surveys.

It is great for generating hypotheses and spotting usability problems, but needs consent and careful masking of sensitive fields.

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