Google Analytics, an analytics tool of choice for most of us, counts hits, page views, sessions and users.
That is clear, but did you know that users are not necessarily different users/people but could as well be the same person just using another device.
Well, it really depends on your business and other specific conditions like advertising methods but there are still a few common tools that you should integrate into your Google Analytics setup.
This article is part of Most common Google Analytics issues (in-depth overview) series.
This is the first article in the Most common Google Analytics issues (in-depth overview) series.
We start with the most logical part, general configuration and tracking code, the foundation for your analytics.
While most of us know what Google Analytics is, and basic setup is really straightforward and simple, there are still tons of things that can go wrong or missing in the process.
This series of articles is going to provide you an in-depth overview of most common problems in Google Analytics setup, we are also going to give you guidelines on fixing them!
