blog / archive
Technical
✎ Written by humans. We love AI, but every article here is written by our top experts.
Google Analytics
What is gtag.js and when should I migrate?
This article is for everyone using Google Analytics or Google AdWords on any of their websites and don't know much about the new gtag.js,…
Jan 22, 2018 · 5 min read
Data Visualization
Using Google Charts in a WordPress Post
Every analyst likes awesome charts. A good chart is nice to look at, easy to understand, and creating one shouldn't be a rocket science.…
Sep 19, 2017 · 5 min read
A/B testing
What Is FOOC and How to Get Rid of It?
FOOC or Flash of Original Content is a situation in Javascript based A/B testing where the experiment is causing an element on the page…
Aug 28, 2017 · 4 min read
A/B testing
Must Know Tips For Optimizely Preview Links
If you run A/B tests using Optimizely, you have probably worked with its preview links. There's a good chance that you never really thought…
Jul 20, 2017 · 4 min read
A/B testing
Getting Started With A/B Testing
At Reflective Data, we believe that A/B testing is one of the best uses for all the data you gather in your digital analytics…
Jun 28, 2017 · 13 min read
A/B testing
Using Google Optimize For 3 Months
Around eight months ago, we signed up for Google Optimize invite list. We finally received our access around four months later and we have…
May 30, 2017 · 7 min read
A/B testing
Getting Started With Google Optimize
Google Optimize is a free A/B testing platform that integrates seamlessly with your Google Analytics setup. Around eight months ago, we signed up for…
May 29, 2017 · 5 min read
Google Analytics
Must-Have Settings for Google Analytics Views
Google Analytics, the most widely used tool for gathering data from your website usage, comes with pretty good setup out-of-the-box and will serve the…
May 26, 2017 · 6 min read
Google Analytics
The Ultimate Guide to In-Page Analytics
Going to Google Analytics and find the right report to give you the information you need is fun and all but sometimes you need…
Jan 23, 2017 · 4 min read
Google Analytics
What You Need to Know About Google Analytics Referral Exclusions
Google Analytics is strong in tracking all sorts of traffic sources. By default, it can make sure if the user came from a social…
Jan 13, 2017 · 4 min read
put it into practice
Run it yourself, or have our experts do it
the platform
Pipelines, dbt and exploration in one place
Reflective Data is our data platform: managed pipelines from hundreds of sources into your warehouse, hosted dbt with a semantic layer, and an AI data agent. Use all of it or just one part.
expert services
Senior specialists for your data stack
Analytics implementation, audits, A/B testing, BI and AI, delivered by the experts who write these articles. Vendor-neutral, for startups and enterprises.